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SATO, a Japanese company, is a leading global provider of Auto-ID solutions that connect people, goods and information.

In addition to manufacturing high-performance thermal printers, SATO is also a market leader in handheld labellers, automatic print and apply systems and RFID technology. Their Prestige Partner network coupled with our Direct Sales teams ensures that they can offer all customers the appropriate solution.

Sato Profile

Sato, with reported global revenues of €800 million, has been producing printing solutions for over two decades and is recognised for delivering rugged dependability and reliable performance throughout its product line, which includes direct thermal and thermal transfer printers (with RFID capability) and thermal transfer print engines for use in print and apply solutions.

Sato’s mission is to create new value for their customers through products and services of superior quality and to contribute towards a better and more sustainable world.

They aspire to be the world’s most trusted company by dedicating themselves to creating solutions for precisions, labour and resource savings, peas of mind and environmental protection.

Sato serves a diverse range of customers, delivering end-to-end solutions that streamline operations, empower workforces and help customers reduce their environmental impact.

Sato History

  • 1940 - Founded as a manufacturer and marketer of bamboo processing machinery
  • 1962 - Invented the hand labeller to simplify price marking by hand
  • 1964 - Began production of labes
  • 1981 - Developed the world's first thermal transfer barcode printer
  • 1994 - Shifted business focus to Auto-ID solutions